Meet Heidi

Helping Adult Children Care for Aging Parents with Strength, Grace, and Self-Compassion

At The Aging Parent Roadmap, we know the journey of supporting aging parents can feel overwhelming. From navigating senior living options to downsizing decades of belongings, families often carry the weight of big decisions while trying to honor their parents’ dignity and independence.

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Our founder, Heidi Wells, combines over five years of experience in senior living with a lifelong understanding of elder care, shaped by her mother’s two decades as a geriatric nurse. Having supported hundreds of families as they navigate next steps for their parents, Heidi understands that this transition is both deeply personal and logistically complex. As a certified Life and Health Coach, she brings a compassionate, goal-focused approach—helping clients create meaningful plans that lead to real progress and peace of mind.

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Heidi's experience inspired The Aging Parent Roadmap: a compassionate, practical system to help adult children move from uncertainty to confidence. We provide tools, strategies, and support to make decisions earlier, with less stress, so families can enjoy more meaningful moments together.