top of page

Terms of Use

Welcome to The Aging Parent Roadmap (the “Site”), owned and operated by Heidi Wells / H.Wells Consulting (“we,” “us,” or “our”). By accessing or using this Site or any of our services, programs, courses, downloads, or coaching, you agree to be bound by these Terms of Use (“Terms”). If you do not agree, please discontinue use. (Last updated 11.14.2025)

​

1. Use of the Site

You agree to use this Site for lawful, personal, and non-commercial purposes. You may not use the Site in a way that harms others, disrupts its operation, or violates any laws.

 

2. Intellectual Property

All content—including text, graphics, videos, downloads, worksheets, The Aging Parent Roadmap materials,—is owned by or licensed to The Aging Parent Roadmap. You may not reproduce, distribute, share, or modify materials without written permission.

 

3. Coaching Services

The Aging Parent Roadmap provides strategic guidance, educational content, and coaching for adult children supporting aging parents.

Coaching is not therapy, medical care, legal advice, financial advice, or clinical social work. You are responsible for your own decisions, actions, and outcomes.

 

4. No Guarantees

We cannot guarantee specific results regarding family dynamics, health outcomes, care decisions, or emotional results. Your success depends on many personal and external factors.

 

5. Payments & Refunds

All purchases made on the Site—including coaching packages, emergency sessions, and digital downloads—are final unless otherwise stated in writing.

 

6. Third-Party Links

We may link to outside resources or services. We are not responsible for the content, privacy practices, or actions of any third-party sites.

 

7. Limitation of Liability

To the fullest extent permitted by law, The Aging Parent Roadmap and Heidi Wells are not liable for damages arising from your use of the Site or services, including but not limited to decisions related to caregiving, family disputes, or health outcomes.

 

8. Indemnification

You agree to indemnify and hold harmless The Aging Parent Roadmap and its owner, employees, and contractors from any claims arising out of your use of the Site or services.

 

9. Changes to Terms

We may update these Terms at any time. Continued use of the Site indicates acceptance of the updated Terms.

 

10. Contact

For questions about these Terms, contact: heidi@theagingparentroadmap.com

​

Disclaimer: The Aging Parent Roadmap

Last Updated: 11.14.25

The information provided by The Aging Parent Roadmap and Heidi Wells  is for educational and informational purposes only. By using this Site or any services, you acknowledge and agree to the following:

​​

1. Not Professional Advice

The Aging Parent Roadmap provides strategic coaching and general guidance.
It is not:

  • Medical advice

  • Legal advice

  • Financial advice

  • Mental health counseling

  • Social work or clinical care

  • Crisis or emergency support

Always consult appropriate licensed professionals for decisions involving medical care, legal documents, financial planning, or mental health concerns.

​​

2. No Professional-Client Relationship

Your use of this Site or downloadable materials does not create a therapist–client, attorney–client, financial advisor–client, or doctor–patient relationship.

Coaching sessions create a coaching relationship only.

​​

3. Personal Responsibility

You are responsible for your own decisions, actions, and outcomes.
You agree to use your own judgment and consult professionals where appropriate.

​​

4. No Guarantees

We cannot guarantee outcomes related to:

  • Family relationships

  • Parental care decisions

  • Health or safety of aging parents

  • Emotional wellbeing

  • Financial outcomes

  • Caregiver stress or burnout

Every situation is unique, and results vary.

​​

5. Testimonials

Testimonials reflect individual experiences and are not guarantees of future results. They are provided for illustration only.

​​

6. Limitation of Liability

To the fullest extent permitted by law, The Aging Parent Roadmap and Heidi Wells are not liable for damages arising from your use of:

  • The Site

  • Coaching services

  • Courses or downloads

  • Recommendations or resources

  • ​

7. Contact

For questions or concerns about this Disclaimer: heidi@theagingparentroadmap.com

Privacy Policy

Last Updated: 11.14.25

Your privacy matters to us. This Privacy Policy explains how The Aging Parent Roadmap  collects, uses, and protects your personal information.

 

1. Information We Collect

We may collect:

  • Name, email address, phone number, or other contact information

  • Payment data via secure third-party processors

  • Information provided during coaching sessions or form submissions

  • Website analytics and cookie data

We do not collect medical or protected health information (PHI) unless intentionally shared by you during coaching, and it is not stored as medical records.

 

2. How We Use Your Information

We use your information to:

  • Deliver coaching and support services

  • Communicate with you via email or newsletters

  • Process payments

  • Provide downloads or access to purchased materials

  • Improve website performance

We do not use your private coaching information for marketing purposes.

 

3. Sharing Your Information

We do not sell your personal information.
We only share information with trusted service providers necessary to run our business, including:

  • Payment processors

  • Email marketing platforms

  • Website hosting and analytics providers

These providers use your information only for what is necessary to provide their service.

 

4. Cookies

Our Site may use cookies to track analytics and improve your experience. You can disable cookies in your browser settings.

 

5. Data Security

We take reasonable measures to safeguard your data, but no online system is completely secure. We cannot guarantee absolute security.

 

6. Your Rights

You may request to:

  • Access your information

  • Update or correct your data

  • Unsubscribe from marketing emails

  • Request deletion of stored personal data

​​

7. Children’s Privacy

Our Site and services are intended for adults 18+. We do not knowingly collect information from minors.

 

8. Changes to This Policy

We may update this Privacy Policy periodically. Continued use indicates acceptance.

 

9. Contact

For privacy-related questions:
heidi@theagingparentroadmap.com

Diversity, Equity & Inclusion Statement

At The Aging Parent Roadmap, we believe caregiving is both deeply personal and universally human. Every family deserves access to supportive, respectful, and culturally sensitive guidance as they navigate the complexities of aging parents.

We are committed to creating an inclusive and welcoming environment for clients of all racial, ethnic, cultural, gender, sexual-orientation, and socioeconomic backgrounds.

​

Our Commitment

We strive to:

  • Honor the lived experiences of all individuals and families

  • Acknowledge how caregiving and aging are shaped by culture, identity, and systemic inequities

  • Continually educate ourselves on inclusive, trauma-informed, and anti-bias practices

  • Provide resources and coaching approaches that are respectful, accessible, and equitable

  • Create a community where every story and family structure is valued

If there are ways we can better support inclusion and accessibility, we welcome feedback with gratitude.

bottom of page